6/19/2023 0 Comments 4 elements of marketing mixBut the 4Ps of marketing is like the purest crystal which cannot be refined further. Over time many Ps have been crystallized like 5Ps, 8Ps, etc. Later in the 1960s, Jerome McCarthy devised the 7 Ps model, refining the essentials from the marketing mix. The fundamental among them was the 4 Ps of marketing. In the 1950s Neil Borden popularised the term marketing mix which contained more than ten elements of marketing.
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